“When we align our values with our actions, great things can happen,” says Bemporad Baranowski Marketing Group (BBMG), a New York-based branding agency dedicated to nonprofits and socially responsible businesses.
President Obama shares the same philosophy.
Addressing the memorial service in Tucson this week, Obama said:
We recognize our own mortality, and we are reminded that in the fleeting time we have on this Earth, what matters is not wealth, or status, or power, or fame -– but rather, how well we have loved — and what small part we have played in making the lives of other people better.
And that process — that process of reflection, of making sure we align our values with our actions –- that, I believe, is what a tragedy like this requires.
When two things are brought into alignment, repositioning can take place from both sides, but just as wheels can get knocked out of alignment with the chasis of a car, when it comes to values and actions, it is most often our actions that need moving into alignment with our values — not the other way around.
Americans score high when it comes to cherishing high values — the fall comes in our failing to align our actions with our values.
Mr Compromise might not be able to spot the difference. A man who so reflexively yields to pressure sees all things as relative. He yields so easily because he lacks an anchor to an unyielding center.