The branding of Occupy Wall Street

Justin Elliot reports: Last week, the first Occupy Wall Street TV ad began airing on channels including Fox News and ESPN:

The airtime was paid for through a crowd-sourced funding service, which has raised about $13,000 so far. The ad was created by freelance director David Sauvage, who shot footage on location in Zuccotti Park during the early weeks of the protest. The spot even ran during the O’Reilly Factor on some cable providers one night last week, according to Sauvage.

The ad was not endorsed by the general assembly at Zuccotti Park, the official governing body for Occupy Wall Street in New York; rather, like much of the work around Occupy, it was created as an affinity project by a supporter of the movement.

Sauvage’s bread and butter is corporate commercial work; ironically, his most recent project before the Occupy Wall Street ad was a commercial for the Wall Street Journal.

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