Bloomberg reports: Google’s top privacy official said the European Union’s “flawed” attempt to overhaul data-protection rules is “dead” and urged politicians to go back to the drawing board.

“Europe’s much-ballyhooed, and much-flawed, proposal to re-write its privacy laws for the next 20 years collapsed,” Peter Fleischer, global privacy counsel at Mountain View, California-based Google, said in a blog post today. “The old draft is dead, and something else will eventually be resurrected in its place.”

EU nations have dragged their heels over measures that could empower regulators to levy fines of as much as 100 million euros ($136 million) against technology companies for privacy violations when they process EU citizens’ data. U.S. firms from Google to Facebook would be covered by the law.

This is “another try of Fleischer to kill the data-protection regulation by calling it dead,” said Jan Philipp Albrecht, a German Green Party politician who has steered the draft EU law through the European Parliament. The “EU would have already agreed if Google wouldn’t fight every regulation” with hundreds of millions of dollars “for lobbyists in Washington D.C. and Brussels.”