International Business Times: An app that allows users to search for a product linked to targeted companies or countries in order to boycott them has seen a significant surge in users signing up to anti-Israel campaigns.
Buycott catalogues brands and their affiliations and lets users set up campaigns to either help or avoid funding certain causes. By scanning a product’s barcode with their smartphone camera, consumers are able to determine which brands are associated with which campaigns.
The two most popular campaigns currently on Buycott are Long Live Palestine Boycott Israel and Avoid Israeli Settlement Products. Between them they have close to 350,000 supporters, over a quarter of which have joined in the last 12 hours (at time of publication).
Included on the list of companies implicated by the Long Live Palestine Boycott Israel campaign are McDonald’s, Intel, Nestle and Marks & Spencer. [Continue reading…]