Virginia Postrel writes: Why would anyone vote for Donald Trump? One popular theory holds that his supporters are bigots angered by America’s changing racial mix. Another is that they’re salt-of-the-earth working folks left behind by the loss of manufacturing jobs, alienated from the moneyed ruling class and irritated by the tyranny of political correctness. Or some combination thereof.

These theories, which contain elements of truth, emphasize Trump’s dire assessment of present-day America and his followers’ discontent. They focus on negative sentiment. But an important part of the story is Trump’s positive allure — the way the candidate taps into, and projects, the most fundamental outlines of the American Dream.

Conventional explanations miss the glamour of Trump’s message.

The word “glamour” originally meant a literal magic spell that makes people see things differently than they are. Understood correctly, glamour is not a particular style — different styles seem glamorous to different people — but, like humor, a form of communication that creates a specific emotional response. Glamour generates a feeling of projection and longing: “if only.” If only I could walk that red carpet, drive that car, wear that dress, belong to that group, have that job, be (or be with) that person . If only I could have that life.

The feeling is universal, but the manifestation is particular: One person’s glamorous vacation may be a busy trip to Paris, while another dreams of the solitude of a mountain cabin. What you find glamorous depends on who you are — and who you yearn to be. [Continue reading…]