The Daily Beast reports: The ad was highly specific—and specifically Russian.
It was for a Facebook group called Defend The 2nd. Above an image showing a cornucopia of bullets, it billed itself as “The community of 2nd Amendment supporters, guns lovers & patriots.” That was how it appeared to the public—the American public—but Facebook internally held data that told a different story.
Ad targeting information associated with Defend The 2nd showed how highly targeted it was. The location for viewership had to be within the United States. They had to be between the ages of 18 to over 65. They had to match Facebook users with interests including the National Rifle Association, Second Amendment Sisters, Gun Owners of America, Concealed carry in the United States, and Second Amendment to the United States Constitution.
The ad did not come from people for whom the Second Amendment applies. Payment, through the online payment service Qiwi, came in the form of 48,305.55 Rubles, or roughly $829. For that, Russia garnered over 301,000 “impressions” from Americans, with no questions asked by Facebook.
That ad was one of dozens of inflammatory Facebook and Twitter ads from Kremlin-backed fake social media accounts, including several The Daily Beast has already identified, with names like “Being Patriotic,” “Secured Borders,” and “United Muslims of America.” They were released on Wednesday, along with accompanying metadata showing their Russian provenance, not by the companies themselves, but by Democrats on the House Intelligence Committee, which is investigating Russian interference in the 2016 election. [Continue reading…]