How the media became one of Putin’s most powerful weapons

Jill Dougherty writes: From his first days as president, Putin moved quickly to dominate the media landscape in Russia, putting not only state media but privately owned broadcast media under the Kremlin’s influence.

“The limitations on the media have existed for the 15 years that Vladimir Vladimirovich has been in power,” Alexey Venediktov, editor in chief of Echo of Moscow, Russia’s only remaining independent radio station, told me during a December visit to the Russian capital. The war in Ukraine, he added, has solidified Putin’s view of the media: “It’s not an institution of civil society, it’s propaganda. [The Russian broadcasters] First Channel, Second Channel, NTV, Russia Today internationally — these are all instruments for reaching a goal inside the country, and abroad.”

Early in his presidency, Venediktov said, Putin told him how he thinks the press works: “Here’s an owner, they have their own politics, and for them it’s an instrument. The government also is an owner and the media that belong to the government must carry out our instructions. And media that belong to private businessmen, they follow their orders. Look at [Rupert] Murdoch. Whatever he says, will be.”

Putin pursues a two-pronged media strategy. At home, his government clamps down on internal communications—primarily TV, which is watched by at least 90 percent of the population, but also newspapers, radio stations, and, increasingly, the Internet. State-aligned news outlets are flooded with the Kremlin’s messages and independent outlets are pushed — subtly but decisively — just to the edge of insignificance and extinction. At the same time, Putin positions himself as a renegade abroad, deploying the hyper-modern, reflexively contrarian RT — an international news agency formerly known as Russia Today — to shatter the West’s monopoly on “truth.” The Kremlin appears to be betting that information is the premier weapon of the 21st century, and that it can wield that weapon more effectively than its rivals.

When Western news outlets report on a “takeover” of the press by the Russian government, it usually evokes images of Putin, a puppet master behind Kremlin walls, ordering armed men to break down doors and haul away journalists. But in Russia, there are other ways to control the media — less dramatic, less obvious, but just as potent [Continue reading…]

Print Friendly, PDF & Email
Facebooktwittermail