Politico reports: In 2016’s race to the bottom, Donald Trump is going to find out if you can become president when two-thirds of Americans don’t like you — and a majority can’t stand you.

Recent polls have showed Trump’s unfavorable rating spiking again, after a brief improvement last month. That’s also coincided with a slide in national horse-race polls, which now unanimously show Hillary Clinton leading the presumptive Republican nominee. Clinton is also more unpopular than past nominees, but her negatives are neither as wide nor as deep as the broadly detested Trump.

Trump is setting modern records for political toxicity — at least for a major-party candidate this far out from an election. Seventy percent of Americans surveyed in an ABC News/Washington Post poll out this week had an unfavorable opinion of Trump, up 10 points over the past month. The poll showed Trump’s favorable rating cratering at 29 percent, down from 37 percent last month.

The numbers were similar in a Bloomberg Politics poll: Trump’s favorable rating is just 31 percent, with 66 percent viewing him unfavorably. That’s only marginally better than in March, when 29 percent viewed Trump favorably, and 68 percent had an unfavorable opinion. [Continue reading…]

Americans like winners and at the core of the Trump brand is the claim that he’s Mr Successful. As a yugely successful businessman with unparalleled talent, he has the unique capacity to make America great again — or so he’d like most voters to believe. But Trump’s support can easily collapse and right now he seems to be steering a course towards spectacular failure.

As a man who has built his life around his unquestioned conviction in his own greatness, Trump is likely to be the last person who can acknowledge his flaws. He’s not only setting himself up for spectacular failure but also spectacular humiliation.

But maybe his conviction is unshakable and he’s already crafting a plan to snatch victory from the jaws of defeat — not by winning the election but by turning his campaign experience into the launchpad for his next commercial venture.

Vanity Fair reports: Every election cycle has its own breakout media star. In 1992, it was CNN. A few years later, it would be an e-mail blast called the Drudge Report. By 2000, the country had more or less been neatly delineated between MSNBC and Fox News households. The 2008 election introduced Politico and the Huffington Post to the adults’ table. BuzzFeed joined in 2012.

The breakout media star of 2016 is, inarguably, Donald Trump, who has masterfully — and horrifyingly — demonstrated an aptitude for manipulating the news cycle, gaining billions of dollars worth of free airtime, and dominating coverage on every screen. Now, several people around him are looking for a way to leverage his supporters into a new media platform and cable channel.

Trump is indeed considering creating his own media business, built on the audience that has supported him thus far in his bid to become the next president of the United States. According to several people briefed on the discussions, the presumptive Republican nominee is examining the opportunity presented by the “audience” currently supporting him. He has also discussed the possibility of launching a “mini-media conglomerate” outside of his existing TV-production business, Trump Productions LLC. He has, according to one of these people, enlisted the consultation of his daughter Ivanka Trump and son-in-law, Jared Kushner, who owns the The New York Observer. Trump’s rationale, according to this person, is that, “win or lose, we are onto something here. We’ve triggered a base of the population that hasn’t had a voice in a long time.” For his part, Kushner was heard at a New York dinner party saying that “the people here don’t understand what I’m seeing. You go to these arenas and people go crazy for him.” [Continue reading…]