Having thought a lot about Israel, I’ll confess I’ve never pictured it as a penis – of any particular size.
But on second thoughts, that’s not actually true. The wars on Lebanon and Gaza did evoke a sense that the Jewish state regards war as a type of Viagra, so I guess if war is Viagra that does indeed make Israel a penis — one that has difficulty maintaining an erection.
With that in mind the new Size Doesn’t Matter campaign aimed at promoting Israel (h/ts to Richard Silverstein and Dimi Reider) could be seen as an effort to convince young North American Jews that Israel is not suffering from erectile dysfunction. A trip to Israel — well that’s like giving or receiving a blow job, though the metaphor gets a little confusing at this point.
What the hell am I talking about?
Watch this video sponsored by the Canadian Council for Israel and Jewish Advocacy:
I have little doubt that when the makers of this video debated its merits, someone said that it would be sure to go viral.
Indeed, I along with many others are now making that happen. But even though “going viral” is supposed to be an online marketing success, it’s worth remembering where the metaphor comes from. In this case, did the promoters of Israel really want an image of their beloved state to spread like a contagious disease?
And one small footnote — the “size doesn’t matter” claim turns out to be a little disingenuous: the map of Israel in the video includes Gaza and the West Bank as part of Greater Israel. Apparently size really does matter.