Many Israeli agricultural products have been recently targeted by the Israel boycott campaign: tomatoes, peppers, citrus fruit, carrots, melons, strawberries and celery. But the flowers have been the primary obsession of the divestment movement, which wants to strangle the Israeli economy.
Agrexco, Israel’s leading flower exporter, has recently declared bankruptcy, partially due to the global boycott of its produce, according to some reports. More than 20 organizations in Europe in 13 countries endorsed a boycott of Agrexco.
International pressure, boycotts and sanctions on South Africa’s apartheid government played a major role in ending its power. Modeled on that global campaign, the anti-Israel boycott movement has notched notable victories of late, while making use of an old Marxist lexicon (“imperialism,” “colonialism,” “occupation,” and “settler society”).
The first symbol of the anti-Israel economic campaign, Caterpillar, was far removed from the Western public consciousness. Yet Israeli roses were a better Jewish scapegoat, as flowers are a pillar of Israel’s economy (in the 1980s Israel became the world’s number two flower exporter. Agrexco was boycotted because it’s partially owned by the Israeli government and because the company has some farms in the Jordan Valley and in Tekoa, a settlement at the gates of the Judean desert.