Why Pierre Omidyar decided to join forces with Glenn Greenwald for a new venture in news

Following news that Glenn Greenwald will be leaving the Guardian to help create a new news organization funded by Pierre Omidyar, the founder of eBay, Jay Rosen spoke to Omidyar to find out more:

In the spring of this year, Pierre Omidyar was one of the people approached by the Washington Post Company about buying the Post. Jeff Bezos, the founder of Amazon, wound up with the prize. But as a result of exploring that transaction, Omidyar started thinking seriously about investing in a news property. He began to ask himself what could be done with the same investment if he decided to build something from the ground up. #

As he was contemplating the Post purchase, he began to get more alarmed about the pressures coming down on journalists with the various leak investigations in Washington. PierreCB2Then the surveillance stories started appearing and the full scope of the threat to independent journalism became clear. His interest in launching a new kind of news organization — capable of sustaining investigative work and having an effect with it — intensified throughout the summer as news from the Snowden files continued to pour forth.

Attempts to meet with Greenwald to discuss these plans and to find out more about how he operates were unsuccessful until this month. When they finally were able to talk, Omidyar learned that Greenwald, his collaborator Laura Poitras, and The Nation magazine’s Jeremy Scahill had been planning to form their own journalism venture. Their ideas and Omidyar’s ideas tracked so well with each other that on October 5 they decided to “join forces” (his term.) This is the news that leaked yesterday. But there is more.

Omidyar believes that if independent, ferocious, investigative journalism isn’t brought to the attention of general audiences it can never have the effect that actually creates a check on power. Therefore the new entity — they have a name but they’re not releasing it, so I will just call it NewCo — will have to serve the interest of all kinds of news consumers. It cannot be a niche product. It will have to cover sports, business, entertainment, technology: everything that users demand.

At the core of Newco will be a different plan for how to build a large news organization. It resembles what I called in an earlier post “the personal franchise model” in news. You start with individual journalists who have their own reputations, deep subject matter expertise, clear points of view, an independent and outsider spirit, a dedicated online following, and their own way of working. The idea is to attract these people to NewCo, or find young journalists capable of working in this way, and then support them well. [Continue reading…]

Print Friendly, PDF & Email
Facebooktwittermail