Hugh Schofield writes: Emmanuel Macron has just won the rare distinction of being the most re-tweeted French person in history.
In less than 24 hours, his Trump-defying message “make our planet great again” was shared more than 140,000 times, easily ousting the previous record-holder, the rather less high-minded TV presenter Cyril Hanouna. One fifth of the re-tweets were in the US.
It is proof yet again that what we witnessed from the Elysee on Thursday was a master class in communications.
In giving his TV reaction to the US president, not only did Macron break brazenly with longstanding convention, according to which French presidents never speak publicly in English, but he even had the chutzpah to subvert the US leader’s personal campaign slogan.
“Make our planet great again” was a provocation dressed up as a call to virtue. As a catchphrase for the faithful, it was irresistible.
By tweeting it, Macron took one more step down his road to investiture as that long-awaited international figure: the anti-Trump. Continue reading…]