The Daily Beast reports: Russian-funded covert propaganda posts on Facebook were likely seen by a minimum of 23 million people and might have reached as many as 70 million, according to analysis by an expert on the social-media giant’s complex advertising systems. That means up to 28 percent of American adults were swept in by the campaign.
On Wednesday, Facebook’s chief security officer, Alex Stamos, revealed that Russia had “likely” used 470 fake accounts to buy about $100,000 worth of advertising promoting “divisive social and political messages” to Americans. It was Facebook’s first public acknowledgment of the role it unwittingly played in the Kremlin’s “active measures” campaign. Stamos’ statement was also conspicuous by what it omitted: Facebook has refused to release the ads. More significant, it hasn’t said what kind of reach Russia attained with its ad buy.
There may be a reason for that. On the surface, $100,000 is small change in contemporary national politics, and 3,000 ads sounds like a drop in the pond when Facebook boasts 2 billion monthly users. But it turns out $100,000 on Facebook can go a surprisingly long way, if it’s used right. On average, Facebook ads run about $6 for 1,000 impressions. By that number, the Kremlin’s $100,000 buy would get its ads seen nearly 17 million times. [Continue reading…]