Why Israel is losing the media war

David Zurawik writes: Israel is losing the public relations war over its action in Gaza in a way I cannot remember seeing in any of its recent military actions. And part of that is due to the suffering of Palestinian civilians being depicted with an unprecedented sensitivity and prominence — at least, in American media.

More journalists in Gaza and more social media are among the reasons given for the change.

“There were only a couple Western journalists in Gaza when Israel invaded in 2008,” says Michael Calderone, Huffington Post senior media reporter. “Now, there are dozens covering every air strike in real-time through social media, complete with graphic images of Palestinian civilians, and even children, being killed and injured. So there’s a disconnect between Israeli officials’ repeated claims on TV about fighting terrorism and extensive footage we’re seeing of Israel bombing schools, shelters and hospitals in Gaza.”

As Calderone sees it, such images have upended traditional packaging of stories out of Gaza.

“The American public may have seen a few stray images or video clips from Gaza in the past as part of a TV package, but such scenes would be interspersed with the views from experts and government officials,” he said in an email to The Sun. “A network correspondent now can take a heartbreaking video of a Palestinian mother grieving for her lost son, post it on Facebook, and the video will go viral several hours before the evening newscast.”

An online headline from New York Magazine last week put it this way: “‘Telegenically dead Palestinians:’ Why Israel is losing the American media war.”

No one is doing a more thorough job of covering the death and destruction in Gaza than Al Jazeera. Social media are absolutely a driving force in the shift in coverage, but I also believe the heavy presence of Al Jazeera and the excellent work its correspondents and producers are doing have raised the games of all the news organizations on the ground. [Continue reading…]

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