Haaretz reports: “Battle-tested” is the best marketing slogan for defense industries the world over, so for Israeli military manufactures Operation Protective Edge has yielded a major competitive edge.
“For the defense industries this campaign is like drinking a very strong energy drink — it simply gives them tremendous forward momentum,” says Barbara Opall-Rome, Israel bureau chief for the U.S. magazine Defense News. “Combat is like the highest seal of approval when it comes to the international markets. What has proven itself in battle is much easier to sell. Immediately after the operation, and perhaps even during, all kinds of delegations arrive here from countries that appreciate Israel’s technological capabilities and are interested in testing the new products.”
That was also the opinion of veteran military correspondent Amir Rapaport, editor of Israel Defense, which covers the local defense industry. “From a business point of view, the operation was an outstanding thing for the defense industries,” he says. “There are two main reasons for that. First, the cloud of budget cuts and project cancellations has been lifted. I believe that after the operation, Israel’s defense budget will be increased and projects that were frozen will be revived. Second, during the weeks of the war, new products were introduced for the army’s use. The war is an opportunity to cut red tape. Weapons systems that have long been under development suddenly became operational during the course of the fighting. [Continue reading…]