Quinn Norton writes: We dream now of making Every Moment Count, of achieving flow and never leaving, creating one project that must be better than the last, of working harder and smarter. We multitask, we update, and we conflate status with long hours worked in no paid overtime systems for the nebulous and fantastic status of being Too Important to have Time to Ourselves, time to waste. But this incarnation of the American dream is all about doing, and nothing about doing anything good, or even thinking about what one was doing beyond how to do more of it more efficiently. It was not even the surrenders to hedonism and debauchery or greed our literary dreams have recorded before. It is a surrender to nothing, to a nothingness of lived accounting.
This moment’s goal of productivity, with its all-consuming practice and unattainable horizon, is perfect for our current corporate world. Productivity never asks what it builds, just how much of it can be piled up before we leave or die. It is irrelevant to pleasure. It’s agnostic about the fate of humanity. It’s not even selfish, because production negates the self. Self can only be a denominator, holding up a dividing bar like a caryatid trying to hold up a stone roof.
I am sure this started with the Industrial Revolution, but what has swept through this generation is more recent. This idea of productivity started in the 1980s, with the lionizing of the hardworking greedy. There’s a critique of late capitalism to be had for sure, but what really devastated my generation was the spiritual malaise inherent in Taylorism’s perfectly mechanized human labor. But Taylor had never seen a robot or a computer perfect his methods of being human. By the 1980s, we had. In the age of robots we reinvented the idea of being robots ourselves. We wanted to program our minds and bodies and have them obey clocks and routines. In this age of the human robot, of the materialist mind, being efficient took the pre-eminent spot, beyond goodness or power or wisdom or even cruel greed. [Continue reading…]