How do we get people to care about the environment? What if we’re asking the wrong question?

Brooke Jarvis writes: [Chris] Jordan is a photographer who once referred to himself, while joking with Stephen Colbert, as a paparazzo of garbage. Before going to [the Pacific atoll] Midway, he spent years trying to visually represent the baffling scale on which we produce and scrap the materials of consumer society. He explored ports and scrap yards, photographing immense, looming walls of crushed cars and oil drums, shipping containers and pallets, and later began creating digital composites to illustrate statistics too vast for the human brain to compute: a forest made from the cigarette butts thrown out every 15 seconds in the United States; a swirl of hundreds of thousands of cell phones, the discards of a single American day.

He’d created other series in the past — nature scenes, studies of alleys and puddles and urban trees bathed in the glow of neon signs — but nothing felt relevant to contemporary culture until he began trying to make the grand scale of human waste visible. It was his way of hunting the perpetual, elusive quarry familiar to environmentalists: a message that can get people to care.

But over time this work began to feel cold and conceptual, almost numbing. Jordan began to doubt that it could accomplish the breakthrough he wanted. So he started searching for something different: a way to help people make a powerful emotional connection to a broken world.

That’s when he heard about what happens to many Laysan albatrosses on the verge of flight. [Continue reading…]

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