Bakers could get ice-cream freezers and waffle irons! Hat makers could put up electric signs! Paper-box manufacturers could use glue pots and fans! Then there were the at-home uses: decorative lights, corn poppers, curling irons, foot warmers, massage machines, carpet sweepers, sewing machines, and milk warmers all made the list. “Make electricity cut your housework in two,” the advertisement said.
This has long been the promise of new technology: That it will make your work easier, which will make your life better. The idea is that the arc of technology bends toward social progress. This is practically the mantra of Silicon Valley, so it’s not surprising that Google’s CEO, Sundar Pichai, seems similarly teleological in his views. [Continue reading…]