Andrew Kornbluth writes: It is becoming clear that certain authoritarian models of government are capable of matching and, in some respects, even exceeding the accomplishments of their democratic counterparts. Whether Russia, with its dependence on energy exports and otherwise undiversified economy, should be counted among them is debatable, but there is one area in which the Russian state has so far demonstrated a clear mastery over its Western opponents: its propaganda or, to use the public relations term, its messaging.
But impressive as the information component of Russia’s current “hybrid war” over Ukraine has been, its success arguably owes less to its ingenuity than to ingrained flaws in Western democratic culture for which there is no simple solution.
The effectiveness of Russia’s spin is difficult to deny; in addition to the almost 90 percent of Russians who support their president and, albeit passively, his expansionist campaign, a large part of the Western public, especially in Europe, remains convinced that Russia bears little or no responsibility for the war in Ukraine.
Ironically, Russian messaging has worked by exploiting vulnerabilities in precisely those mechanisms of self-criticism and skepticism which are considered so essential to the functioning of a democratic society. The modern Western culture of self-doubt has proved particularly susceptible to manipulation in a 21st-century confrontation that strongly recalls its Cold War origins.
Four assumptions popular in contemporary Western democratic discourse have been co-opted by Russian messaging in the present crisis. The first is that all sides in a conflict are equally guilty. Never far beneath the surface, Europe’s suspicion of the leader of the Western alliance, the United States, has been reinvigorated by successive scandals over the war in Iraq, torture and eavesdropping. Everyone has committed crimes — so the thinking goes — so how can the West possibly reproach Russia?
Likewise, in this confused moral landscape, the “illegality” of the Ukrainian revolution is blithely juxtaposed with the illegality of Russia’s annexation of Crimea, while the enormous differences in nature, scale and motive between the subjects under comparison go unmentioned.
The second assumption is that there are “two sides to every story.” The desire to consult multiple sources and the unwillingness to accept just one narrative are part of a healthy critical outlook, but the system breaks down when one side is a fabrication. There is no middle ground, for example, between the claim that the Russian army is fighting in Ukraine and the claim that it is not. [Continue reading…]
